Wednesday, 26 January 2011

Influencers In-Depth: Steve Stoute


As a great follow-up to their first short film, Influencers gets a little deeper with Steve 'The Commisoner' Stoute, Founder and CEO of Translation, a brand management firm that arranges strategic partnerships between Pop Culture icons (like Jay-Z, Gwen Stefani, and Justin Timberlake) and Fortune 500 companies.

Named one of the Fortune's 40 under 40 list and inducted into the American Advertising Hall of Achievement (2009), Steve Stoute is one of today's most influential forces in entertainment marketing. His client roster includes companies such as Samsung and artists such as Lady Gaga and Rihanna.

Based on his experience, Stoute gives us some insight into how brands and artists first started to work together and how that relationship has changed over the years. He ends with some great advice on how to find a path to success that can apply to not only artists or brands but anyone who's looking for some advice on their own career.

Inspiring stuff. Fab series. 
 

CREDITS
ELECTRIC WIRE HUSTLE: BBE RECORDS
NUJUBES: HYDEOUT PRODUCTIONS
DJ EZASSCUL: DIGI CRATES RECORDS

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